Home / Certificates / CPP-07
Professional Certificate · Bachelor's level · CPP-07
Managing an Organisation's Social Media
For: Communication officers and assistants, and community managers of companies, associations and public administrations who manage social media accounts.
Learning outcomes
- Situate the dominant platforms and messaging apps within the regional digital ecosystem.
- Run a social media presence consistent with a strategy.
- Adapt published content to mobile use and bandwidth constraints.
Programme over 4 weeks
| Week | Content |
|---|---|
| Week 1 | Regional digital ecosystem: dominant platforms, weight of messaging apps, cost of mobile data. |
| Week 2 | Social media editorial line consistent with the organisation's strategy; content adapted to mobile use and bandwidth constraints. |
| Week 3 | Publishing calendar and moderation of exchanges on social media. |
| Week 4 | Professional simulation: social media editorial line, publishing calendar and moderation rules for a fictitious organisation. |
Assessment
Marked professional simulation, assessed against a rubric (70%): social media editorial line, publishing calendar and moderation rules for a fictitious organisation; online knowledge-check quiz (30%). No private individual is implicated in the practice posts.
The certificate is awarded with a mark of at least 10 out of 20.
Optional: Maintaining a Social Media Editorial Calendar
An additional 1-credit module over 2 weeks (CPP-07C), awarded as a separate certificate; together with this certificate, it makes up the full course component of the original programme.
- Keeping the publishing calendar up over time, on a practice account.
- Moderation cases and checking that posts are consistent with the strategy.
At your own pace: the self-paced pathway
In a class, this certificate takes 4 weeks, on the cohort's dates. On the self-paced pathway, you start whenever you like, online, and progress at your own pace. The price is the same.
Estimate how long my pathway will take
- Duration
- about 4 weeks
- Estimated end
- 4 weeks after you start
- Examination
- Online, subject to available slots, no earlier than 4 weeks after you start
- Payment
- In a single payment
An indicative estimate, for a start today and 40 hours of work. You can change your pace along the way; the pathway must be completed within 12 weeks (about 3 months) of your start. Your e-Campus access opens with your first payment.
Admission
Regular use of social media; communication experience assessed on application. Admission based on application; detailed requirements set by the school.
The credits you earn are recognised without further assessment if you later join the programme they come from, Professional Bachelor's degree in Communication Project Management, within a period set by the certificate regulations.