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Erudia Media & Tech School · Professional Bachelor's degree
Communication Project Management
The degree trains entry-level communication project managers: first supporting a head of communication, then able to lead small projects on their own across their whole cycle: diagnosis, strategy, content production, implementation, measurement and review.
Official degree title (in French): Licence professionnelle Chef de projet communication.
Learning outcomes
- Analyse a communication situation and produce a well-founded diagnosis.
- Design a communication strategy with measurable objectives, a budget and indicators.
- Independently produce the written, graphic, photographic and audiovisual content the project needs.
- Implement and manage a multichannel project, including its budgetary and contractual aspects.
- Measure the results achieved, report on them and draw lessons from them.
- Run a monitoring system that feeds the team's decisions.
- Practise the profession in compliance with applicable law, professional ethics and accessibility requirements.
The programme
6 semesters. The last one is devoted to the internship and the professional dissertation.
Semester 1 · Year 1
- Foundations of Communication
- Professional Writing and Expression
- Audiences, Uses and Mediation
- Computing and Digital Tools
- Professional English - Level 1
- Economy and Institutions of West Africa
Semester 2 · Year 1
- Organisational Communication
- Visual Identity and the Graphic Production Chain
- Media Writing and Audiovisual Production
- Information Research and Monitoring
- Professional English - Level 2
- Personal and Professional Development Project
Semester 3 · Year 2
- Communication Diagnosis and Strategy
- Media, Media Planning and Media Economics
- Digital Communication
- Project Management
- Professional English - Level 3
- Ethics, Social Responsibility and Accessibility
Semester 4 · Year 2
- Press Relations and Crisis Management
- Public Relations and Events
- Operational Digital Marketing
- Data and Performance Measurement
- Professional English - Level 4
- Communication and Media Law
Semester 5 · Year 3
- Budget and Contract Management
- Strategic Intelligence
- Communication for Development in West Africa
- Research and Dissertation Methodology
- Professional English - Level 5
- Advertising Creation and 360° Campaigns
Semester 6 · Year 3
- Professional Internship I - Induction and Assignment
- Professional Internship II - Professional Delivery
- Professional Internship III - Report and Defence
- Professional Dissertation
- Internship and Dissertation Support Seminar
- Employability and Entrepreneurship
Target careers
- Assistant information and communication project manager
- Communication officer
- Public relations officer
- Event project assistant
- Advertising project assistant
- Community manager
After three to five years' experience: communication consultant, head of communication, events manager, editorial manager.
Sectors
- Communication, advertising and public relations agencies
- Communication departments of companies, public institutions and local authorities
- Media: print, radio, television, online media
- Non-governmental organisations, civil society organisations and development agencies
- Event management
Admission
Who is it for?
- Baccalauréat holders seeking a three-year career-focused programme.
- Holders of a qualification at Bac+1 or Bac+2 level applying for direct entry.
- Working professionals seeking a degree in their field, particularly through the online option, which can be combined with a job.
Prerequisites
Written and spoken French good enough to write a structured text and give a presentation. Everyday spoken command of at least one national language. Basic ease with a computer and a phone. No prior skills in graphic design or advanced English are required: the programme builds them. For both study modes: regular access to a computer (a tablet is not enough for graphic production, editing and data analysis); for the online mode, an internet connection good enough to follow a virtual class.
| Route | Entry | Requirements |
|---|---|---|
| Standard admission | Year 1 | Baccalauréat; application file and cover letter. |
| Direct entry | Year 2 or Year 3 | Application file, placement test, interview with a joint panel of academics and practitioners. |
| Continuing education | Years 1 to 3 | Professional application file, placement assessment, interview; online study option available. |
What next?
This Bachelor's degree gives access to the following ERUDIA Master's degrees:
- Professional Master's degree in Human Resources Management - on application, with a refresher course
- Professional Master's degree in Journalism - access with additional courses
- Professional Master's degree in Project Management - access with additional courses
Short certificates drawn from this programme
To study part of the programme without taking the full degree:
- Communication Strategy and Media Planning - Specialist Certificate, 20 weeks, 200,000 FCFA
- Press Relations, Public Relations and Events - Specialist Certificate, 20 weeks, 200,000 FCFA
- Managing an Organisation's Social Media - Professional Certificate, 4 weeks, 150,000 FCFA
- Email Campaigns and Social Media Advertising - Professional Certificate, 4 weeks, 150,000 FCFA
- Setting Up a Monitoring and Intelligence System - Professional Certificate, 4 weeks, 150,000 FCFA
Tuition fees
| Year of study | Annual tuition |
|---|---|
| Bachelor's, Year 1 | 500,000 FCFA |
| Bachelor's, Year 2 | 500,000 FCFA |
| Bachelor's, Year 3 | 500,000 FCFA |
Amount payable to confirm enrolment: 150,000 FCFA.
Application fee: 5,000 FCFA.