Home / Certificates / CPP-08
Professional Certificate · Bachelor's level · CPP-08
Email Campaigns and Social Media Advertising
For: Communication and marketing officers, social media account managers, and communication managers of small businesses and associations.
Learning outcomes
- Propose an email campaign and populate a sending platform.
- Set up and monitor a social media advertising campaign.
- Write a newsletter suited to reading on mobile.
Programme over 4 weeks
| Week | Content |
|---|---|
| Week 1 | Contact database: conditions for collecting and using data, to be studied on the text of the loi n°2008-12 du 25 janvier 2008 (Personal Data Protection Act); populating a sending platform. |
| Week 2 | Newsletter: subject line, structure, call to action, mobile rendering. |
| Week 3 | Social media advertising: objective, audience, format, budget; setting up and monitoring a campaign. |
| Week 4 | Professional simulation: email campaign and simulated social media advertising campaign for a fictitious organisation, set up without paid distribution and monitored on results provided. |
Assessment
Marked professional simulation, assessed against a rubric (70%): email campaign and simulated social media advertising campaign for a fictitious organisation; online knowledge-check quiz (30%). The contact database used is fictitious; no advertising spend is incurred.
The certificate is awarded with a mark of at least 10 out of 20.
Optional: Variant Testing and Decision Report
An additional 1-credit module over 2 weeks (CPP-08C), awarded as a separate certificate; together with this certificate, it makes up the full course component of the original programme.
- Testing variants of a newsletter or a social media advert.
- Decision report on a campaign managed on the basis of its results.
At your own pace: the self-paced pathway
In a class, this certificate takes 4 weeks, on the cohort's dates. On the self-paced pathway, you start whenever you like, online, and progress at your own pace. The price is the same.
Estimate how long my pathway will take
- Duration
- about 4 weeks
- Estimated end
- 4 weeks after you start
- Examination
- Online, subject to available slots, no earlier than 4 weeks after you start
- Payment
- In a single payment
An indicative estimate, for a start today and 40 hours of work. You can change your pace along the way; the pathway must be completed within 12 weeks (about 3 months) of your start. Your e-Campus access opens with your first payment.
Admission
Regular use of digital tools; communication or marketing experience assessed on application. Admission based on application; detailed requirements set by the school.
The credits you earn are recognised without further assessment if you later join the programme they come from, Professional Bachelor's degree in Communication Project Management, within a period set by the certificate regulations.