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Professional Certificate · Bachelor's level · CPP-11
Web Analytics and Dashboards
For: Digital communication and marketing officers, webmasters, and digital project managers who report on website traffic.
Learning outcomes
- Set up audience measurement: goals, conversions, traffic sources.
- Analyse and summarise audience data with a view to using it.
- Build a dashboard of indicators to support project decisions.
Programme over 4 weeks
| Week | Content |
|---|---|
| Week 1 | Audience measurement with an open-source tool: goals, conversions, traffic sources. |
| Week 2 | Audience measurement and personal data: qualifying the data collected, informing users and the legal basis for processing, to be analysed on the text of the loi n°2008-12 du 25 janvier 2008 (Personal Data Protection Act). |
| Week 3 | Analysis and summary of audience data; choice of indicators and building a dashboard. |
| Week 4 | Professional simulation: annotated dashboard based on audience data from a practice website. |
Assessment
Marked professional simulation, assessed against a rubric (70%): annotated dashboard based on audience data from a practice website; online knowledge-check quiz (30%). The data used are fictitious or anonymised.
The certificate is awarded with a mark of at least 10 out of 20.
Optional: Recommendations Based on Audience Data
An additional 1-credit module over 2 weeks (CPP-11C), awarded as a separate certificate; together with this certificate, it makes up the full course component of the original programme.
- Recommendation note for a non-technical decision-maker.
- Monitoring a campaign, real or simulated, using the dashboard.
At your own pace: the self-paced pathway
In a class, this certificate takes 4 weeks, on the cohort's dates. On the self-paced pathway, you start whenever you like, online, and progress at your own pace. The price is the same.
Estimate how long my pathway will take
- Duration
- about 4 weeks
- Estimated end
- 4 weeks after you start
- Examination
- Online, subject to available slots, no earlier than 4 weeks after you start
- Payment
- In a single payment
An indicative estimate, for a start today and 40 hours of work. You can change your pace along the way; the pathway must be completed within 12 weeks (about 3 months) of your start. Your e-Campus access opens with your first payment.
Admission
Regular use of the web and of a spreadsheet; website management experience assessed on application. Admission based on application; detailed requirements set by the school.
The credits you earn are recognised without further assessment if you later join the programme they come from, Professional Bachelor's degree in Digital Project Management - Web Design and Development, within a period set by the certificate regulations.