Specialist Certificate · Bachelor's level · CPS-08

Press Relations, Public Relations and Events

For: Communication and press relations officers, and public relations, partnership and events officers in public, private and non-profit organisations.

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Organisation over 20 weeks

Four 5-week blocks (4 weeks of classes, 1 week of assessment). The two course units are taken unchanged from the original degree: same content, same assessments.

Blocks 1 and 2 (weeks 1 to 10): COM 241 — Press Relations and Crisis Management
Blocks 3 and 4 (weeks 11 to 20): COM 242 — Public Relations and Events

COM 241 - Press Relations and Crisis Management

To professionalise relations with the media, including when they become strained.

Learning outcomes

Manage and run press relations: press releases, press kits, relations with journalists.
Prepare and conduct crisis communication.
Measure the media coverage of an activity.

Content

Press release, press kit, press conference.
Press list: building, qualifying and maintaining it.
Crisis: crisis unit, spokesperson, key messages, sequencing, social media.
Media coverage review and tone analysis.

Assessment: Continuous assessment (40%): press kit and annotated coverage review. Marked crisis simulation (60%).

COM 242 - Public Relations and Events

To master public relations and events, which bring stakeholders together.

Learning outcomes

Conduct public relations and manage a network of partners.
Manage an influence relationship transparently.
Design and manage a communication event from start to finish.

Content

Stakeholder mapping and public relations plan.
Influence: selection, contracting, transparency, measurement.
Events: format, venue, permits, service providers, security, protocol, budget.
Post-event review: expenditure, audience, lessons learned.

Assessment: Project (70%): event delivered and review. Continuous assessment (30%): public relations plan.

Career opportunities

Press and media relations officer, public relations officer, events project officer, crisis communication support.

At your own pace: the self-paced pathway

In a class, this certificate takes 20 weeks, on the cohort's dates. On the self-paced pathway, you start whenever you like, online, and progress at your own pace. The price is the same.

Estimate how long my pathway will take

12 h / week · 240 hours in total

Duration: about 20 weeks
Estimated end: 20 weeks after you start
Examination: Online, subject to available slots, no earlier than 20 weeks after you start
Payment: In 1 to 5 monthly instalments, as you choose

An indicative estimate, for a start today and 240 hours of work. You can change your pace along the way; the pathway must be completed within 60 weeks (about 14 months) of your start. Your e-Campus access opens with your first payment.

Admission

Baccalauréat and experience in communication assessed on application, or second year of a Bachelor's degree in a related field. Admission based on application; detailed requirements set by the school.

The credits you earn are recognised without further assessment if you later join the programme they come from, Professional Bachelor's degree in Communication Project Management, within a period set by the certificate regulations.