Specialist Certificate · Bachelor's level · CPS-10

Editorial and Multimedia Content Production

For: Web writers, digital communication officers, website and online media editors, and content producers in public, private and non-profit organisations.

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Organisation over 20 weeks

Four 5-week blocks (4 weeks of classes, 1 week of assessment). The two course units are taken unchanged from the original degree: same content, same assessments.

Blocks 1 and 2 (weeks 1 to 10): RED 121 — Web Writing and Editorial Line
Blocks 3 and 4 (weeks 11 to 20): MED 123 — Digital Image, Sound and Video

RED 121 - Web Writing and Editorial Line

To learn to write for the screen and to maintain an editorial line: a website or an application is valued first and foremost for what it says, and for how it says it.

Learning outcomes

Write content in line with an editorial and narrative charter.
Adapt a text for reading on a phone screen.
Formalise a project's editorial line and editorial charter.
Adapt content for a multilingual audience without betraying its meaning.

Content

Reading on screen: scanning, inverted pyramid, headings, subheadings, short paragraphs.
Functional writing: labels, buttons, error messages, microcopy.
Editorial line: target audiences, promise, tone, topics, frequency.
Editorial charter: lexicon, naming rules, typographic conventions.
Storytelling: brand story, narrative thread of a user journey, adaptation for multilingual audiences.

Assessment: Full continuous assessment (100%): portfolio of web texts, including a version adapted for a multilingual audience (50%), and a project's editorial charter (50%).

MED 123 - Digital Image, Sound and Video

To produce usable web images and video sequences oneself, with the equipment actually available.

Learning outcomes

Take a photograph usable in digital communication.
Process and export an image for the web without visible loss of quality.
Shoot, add sound to and edit a short video suited to mobile distribution.

Content

Photography: light, framing, portrait, product, reportage.
Processing: cropping, correction, retouching, AVIF, WebP and JPEG formats, compression.
Video on a phone: shots, stabilisation, sound recording, supplementary lighting.
Editing with open-source software (Kdenlive, Shotcut): cutting, titling, subtitles, lightweight export.
Image rights and consent of the people filmed.

Assessment: Full continuous assessment (100%): series of photographs processed and exported for the web (50%) and a short subtitled video (50%).

Career opportunities

Web writer, multimedia content officer, digital communication officer.

At your own pace: the self-paced pathway

In a class, this certificate takes 20 weeks, on the cohort's dates. On the self-paced pathway, you start whenever you like, online, and progress at your own pace. The price is the same.

Estimate how long my pathway will take

12 h / week · 240 hours in total

Duration: about 20 weeks
Estimated end: 20 weeks after you start
Examination: Online, subject to available slots, no earlier than 20 weeks after you start
Payment: In 1 to 5 monthly instalments, as you choose

An indicative estimate, for a start today and 240 hours of work. You can change your pace along the way; the pathway must be completed within 60 weeks (about 14 months) of your start. Your e-Campus access opens with your first payment.

Admission

Baccalauréat and experience of content production assessed on application, or second year of a Bachelor's degree in a related field. Admission based on application; detailed requirements set by the school.

The credits you earn are recognised without further assessment if you later join the programme they come from, Professional Bachelor's degree in Digital Project Management - Web Design and Development, within a period set by the certificate regulations.